Margaret Reed works for a major manufacturer that is having trouble tracking components and materials as they
move through the supply chain. Margaret wants to find a technology that will uniquely identify items to simplify the
tracking process. Margaret should consider radio frequency identification chips to solve this problem

Many B2B marketers can take advantage of the ________ of business customers, focusing their sale efforts and perhaps even locating their distribution centers in a single region

A) geographic concentration B) mass media consumption C) multiple requirements D) fluctuating demand E) organizational changes

Which of the following is NOT a step in the generic planned change model?

A) Goals are developed and handed down by a centralized top management team. B) A compelling need for change is established. C) The results of the approach are evaluated. D) An approach to addressing the cause is selected. E) All of the above are steps in a general planned change model.