Many B2B marketers can take advantage of the ________ of business customers, focusing their sale efforts and perhaps even locating their distribution centers in a single region
A) geographic concentration
B) mass media consumption
C) multiple requirements
D) fluctuating demand
E) organizational changes
A
Business
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The MOST cost-effective advertising medium for selling a home likely would be
a. television b. the internet c. classified newspaper ads d. billboards
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The attitude formation sequence which matches the typical steps in the hierarchy of effects model is:
A) cognitive-affective-conative B) affective-conative-cognitive C) liking-decision-discovery D) discovery-liking-decision
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