Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since he will need a lot of water as he cycles
Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buyer decision process.
A) need recognition
B) evaluation of alternatives
C) product trial
D) postpurchase evaluation
E) information search
B
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What job characteristic identified by the job characteristics model is described as the extent to which a job allows the worker to make choices about scheduling different tasks and/or deciding how to perform them?
What will be an ideal response?
The maker of Peter Pan peanut butter has developed a honey-flavoured peanut butter spread to add to its peanut product line. Is this a new product?
a. Yes, this is a discontinuous innovation. b. No, peanut butter cannot be considered an innovation. c. Yes, additions to the product line are new products. d. No, this is not a product improvement.