The maker of Peter Pan peanut butter has developed a honey-flavoured peanut butter spread to add to its peanut product line. Is this a new product?
a. Yes, this is a discontinuous innovation.
b. No, peanut butter cannot be considered an innovation.
c. Yes, additions to the product line are new products.
d. No, this is not a product improvement.
Ans: c. Yes, additions to the product line are new products.
Business
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A) supply planning and revenue management should be performed separately. B) supply planning should be completed first. C) supply planning and revenue management should be combined. D) revenue management should be completed first.
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