What does Melissa Read, director of marketing analysis and strategy at Sapient, mean when she says that consumers experience an "ecosystem of digital properties"?
What will be an ideal response?
The "ecosystem of digital properties" refers to the multichannel and multiplatform experiences consumers have with products and brands. While websites are an important part of this ecosystem, mobile communication, tablet communication, and outdoor display are increasingly valued channels. Brand messages are carried through multiple channels, such as social networks, games, paid digital media, consumer reviews, and video sharing.
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A few years ago, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player
DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. However, die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product. Which of the following statements based on adopter categories describes this? A) early adopters bought, but innovators didn't B) innovators bought, but early adopters didn't C) innovators bought, and everyone else was a laggard D) early majority bought, but late majority didn't E) DCC was a laggard
The international bond market consists of all bonds sold by issuing companies, governments, or other organizations ________
A) within their own countries B) outside their own countries C) within developing nations D) within developed nations