A few years ago, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player
DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. However, die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product. Which of the following statements based on adopter categories describes this?
A) early adopters bought, but innovators didn't
B) innovators bought, but early adopters didn't
C) innovators bought, and everyone else was a laggard
D) early majority bought, but late majority didn't
E) DCC was a laggard
B
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Ads for Gelly candy feature children enjoying the candies with their parents during family trips. Which of the following executional styles of advertising is used by these ads?
a. Slice-of-life b. Lifestyle c. Animated product symbol d. Demonstration
A listing under which the owner can sell the listed property without payment of a commission but the agent is nevertheless an exclusive agent is a (n)
a. open listing b. exclusive-right-to-sell listing c. exclusive-agency listing d. net listing