Marketers at Libra Electronics are developing strategies to increase product sales. The marketers want to use a good blend of digital advertising and print advertising. This implies that the marketers at Libra Electronics are working on _____ strategies
a. divesting
b. product
c. place
d. promotion
ANSWER: d
The marketers at Libra Electronics are working on promotion strategies. Promotion includes advertising, public relations, sales promotion, and personal selling.
Business
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