Tam is working on a research project for school; assessing the impacts of a particular trade alliance on its members' countries. Compared to his classmates, Tam feels lucky because he only needs to examine three countries

Globalization results in a greater degree of ________________ across markets than would be present otherwise

Fill in the blank(s) with the appropriate word(s).

BMW Canada's company website (www.bmw.ca) allows consumers to "build [their] own car" on-line. What is this known as?

a. mass customization b. a supplementary service c. standardization d. customization