BMW Canada's company website (www.bmw.ca) allows consumers to "build [their] own car" on-line. What is this known as?
a. mass customization
b. a supplementary service
c. standardization
d. customization
Ans: a. mass customization
Business
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When a team raises ticket prices significantly after a winning season, it represents an action consistent with the principles of relationship marketing.
A. True B. False
Business
Differentiate among brand awareness, brand preference, and brand insistence
What will be an ideal response?
Business