Differentiate among brand awareness, brand preference, and brand insistence

What will be an ideal response?

Answer: Brand awareness means that consumers recognize the product. Brand preference means that consumers habitually buy the product if it is easily available but will try alternatives if they can't find it. Brand insistence means that consumers insist on the product; they will accept no substitutes.
Explanation: Brand awareness, preference, and insistence are three degrees of brand loyalty—the degree to which customers are satisfied with a product and will buy it again.

Business

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To be a valid written security agreement, it must:

A) Clearly identify the collateral. B) Contain the debtor's promise to repay the creditor. C) Set forth the creditor's rights upon default. D) All of the above.

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A check involves three parties. The person directed to receive the money is called the

a. drawer; b. drawee; c. depositor; d. payee; e. cashier.

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