The reduce-market-focus strategy prescribes a defensive strategic market plan that involves narrowing market focus and trimming market share in an effort to improve profit performance

Which of the following is true of product modification?

a. It goes beyond applied research by converting applications into marketable products. b. It entails the creation of marketable new products. c. It necessitates the use of crowdsourcing to develop new ideas for a product. d. It makes cosmetic or functional changes to existing products.

Research indicates which of the following is NOT one of the personal characteristics that sales managers look for when selecting new salespeople?

A. Nonverbal communication skills B. Enthusiasm C. Organization D. Persuasiveness E. Ambition