When our goal is to evaluate or analyze what we're hearing, we are engaged in ________ listening.

Data mining is important in advertising because it _______________

a) enables advertisers to use a variety of media at once b) enables more targeted advertising c) directly increases consumer needs d) serves a broader audience

_____ information refers to the information that is new to audience members and piques interest.

a. Persuasive b. Memorable c. Intellectually stimulating d. Relevant