In the simple linear regression model, the y-intercept represents the:

a. change in y per unit change in x. c. value of y when x = 0.
b. change in x per unit change in y. d. value of x when y = 0.

C

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The origin is the highest level characteristic, i.e., a scale that has origin also possesses all the other basic characteristics

Indicate whether the statement is true or false

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The use of short-term incentives to encourage the purchase or sale of a product or service is called ________

A) direct marketing B) sales promotion C) personal selling D) public relations E) publicity

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