The use of short-term incentives to encourage the purchase or sale of a product or service is called ________

A) direct marketing
B) sales promotion
C) personal selling
D) public relations
E) publicity

B

Business

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When HRM hires individuals based on individual knowledge and skills sets and not necessarily for jobs that need filled, HRM is supporting the company's ________.

Fill in the blank(s) with the appropriate word(s).

Business

Ignoring the risk of theft, cash balances cannot spoil, yet managers are concerned with carrying costs. Why?

A) cash balances are idle and face an opportunity cost B) the federal government may devalue the currency C) higher balances require additional supervisors D) embezzlement is a real risk in most firms

Business