The creation of regional editions, editorial association, and use of color have increased retailer use of _____

Survey questionnaires may be administered in four major modes: 1. telephone interview, 2. personal interviews, 3 . mall interviews, and 4. electronic interviews (Figure 7.4 in text)

Indicate whether the statement is true or false

Why should mobile ad developers avoid complex viewing experiences?

A) They take a toll on consumers' battery. B) Consumers may have limited data availability. C) Consumers may have limited time. D) All of the above E) None of the above