Survey questionnaires may be administered in four major modes: 1. telephone interview, 2. personal interviews, 3 . mall interviews, and 4. electronic interviews (Figure 7.4 in text)

The portion of the customer's purchasing that a company gets in its product categories is known as ________

A) customer-perceived value B) share of customer C) customer insight D) consumption function E) induced consumption

The difference between value and price is the_______

a. customer incentive to purchase b. fundamental value equation c. estimate of value changes d. concept of value in the business markets