According to Maslow, when does a need stop motivating?
A) When one returns to a lower level need.
B) A need, even primarily met, still motivates.
C) When it is substantially satisfied.
D) All of the above.
C
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Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs is known as market diversification
Indicate whether the statement is true or false
Solutions selling ________
A) is often a key business marketing strategy for winning and holding accounts B) refers to a business buying situation in which the buyer purchases a product or service for the first time C) refers to a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers D) is equivalent to cold calling E) refers to a business buying situation in which the buyer routinely reorders something without any modifications