Solutions selling ________
A) is often a key business marketing strategy for winning and holding accounts
B) refers to a business buying situation in which the buyer purchases a product or service for the first time
C) refers to a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers
D) is equivalent to cold calling
E) refers to a business buying situation in which the buyer routinely reorders something without any modifications
A
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Proponents of reaction criteria for performance appraisal have suggested that worker attitudes toward performance appraisal are more important than psychometric indices because:
A) psychometric indices are often biased. B) the effectiveness of a performance appraisal is limited if participants do not support its use. C) a great deal of research suggests ways to make participants enjoy performance appraisal more. D) the mathematics behind psychometric indices of agreement are controversial.
________ is the term that refers to the merging of different industries such as computers, photography, and motion pictures
A) Value networks B) Convergence C) Disruptive technology D) Telematics E) Agnostic marketing