The growing number of Web sites and blogs devoted to excessive weight loss illustrates the problem of bulimia and group dieting

When Ski Butternut put in the terrain park, it

a. Began to change the belief that Butternut was only for first-timers by adding a cool and fun feature for more advanced skiers and snowboarders b. Changed the importance of the mountain being for families by adding a feature that was not geared towards families c. Changed the psychographic make-up of people on the mountain d. Created new self-concept for people who visit Ski Butternut

Author Richard Laermer recommends that marketers avoid doing all of the following EXCEPT for

A) sending thank-you gifts to reporters. B) having colleagues handle media relations if they do not possess the connections. C) lying. D) ignoring small media outlets. E) meeting deadlines.