When the contract rate of interest on bonds is equal to the market rate of interest, bonds sell at:

Which of the following best defines demographics?

A) statistics that can be used to segment populations on the basis of what people do with a product B) statistics that can be used to segment populations on the basis of when people use a product C) qualitative data that can be used to explain why seemingly homogeneous consumer groups do not share core characteristics D) statistics that can be used to segment populations on the basis of shared attitudes, opinions, and interests E) statistics that measure observable aspects of a population

Persuasive advertising becomes ________ advertising when a company directly or indirectly compares its brand with one or more other brands

A) informative B) reminder C) attack D) covert E) institutional