Which of the following best defines demographics?

A) statistics that can be used to segment populations on the basis of what people do with a product
B) statistics that can be used to segment populations on the basis of when people use a product
C) qualitative data that can be used to explain why seemingly homogeneous consumer groups do not share core characteristics
D) statistics that can be used to segment populations on the basis of shared attitudes, opinions, and interests
E) statistics that measure observable aspects of a population

E