Which strategy-formulation technique reveals the relative attractiveness of alternative strategies and thus provides an objective basis for selecting specific strategies?

The Japanese economy is dominated by "keiretsu." What are these?

A. Warlords that control Japanese wealth B. Local governmental entities C. Large conglomerates D. Joint ventures with foreign investors

Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic,

and display media? A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations