The two key economic factors reflecting a country's attractiveness as a market are its industrial structure and its ________
A) communication adaptation
B) nontariff trade barriers
C) exchange controls
D) income distribution
E) transportation systems
D
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Which of the following is a measure of the sensitivity of customers to changes in price?
A) a liquidity ratio B) demand sensitivity C) price elasticity of demand D) marginal analysis E) basing-point
When many men in the baby boomer segment started getting gray hair, they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process
To address this reluctance, hair care product manufacturers introduced hair dying systems for men to use on their head and their facial hair. The hair care product manufacturers used ________ segmentation to define their target markets. A) lifestyle B) behavioral C) socioeconomic D) demographic E) psychographic