______ is the process of strengthening a behavior by contingently withdrawing something displeasing.

A ________ consists of all products — original as well as line and category extensions — sold under a particular brand

A) brand line B) co-brand C) generic brand D) licensed product E) subbrand

Open-ended questions are most useful in ________ and as opening questions

A) descriptive research B) exploratory research C) conclusive research D) virtual research E) confirmatory research