If you are going to try to persuade people to change a belief, you'll have to offer both logical proof and some emotional appeal

When a news storyinvolving the mandatory vaccination of young children is published in a national daily newspaper, which traditional news value did the newspaper consider?

a. Significance b. Prominence c. Timeliness d. Proximity

John, a PR practitioner, wrote a letter to the general manager of a branch of the organization, saying, "It has been ascertained that a certain group of employees are leaving the office before the end of the day."

Which guideline for writing a letter did he violate by writing this sentence? a) Avoiding impersonal construction b) Using personal pronouns c) Avoid wordiness d) Avoid obsequiousness