John, a PR practitioner, wrote a letter to the general manager of a branch of the organization, saying, "It has been ascertained that a certain group of employees are leaving the office before the end of the day."

Which guideline for writing a letter did he violate by writing this sentence?

a) Avoiding impersonal construction
b) Using personal pronouns
c) Avoid wordiness
d) Avoid obsequiousness

ANS: a

Communication & Mass Media

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A ________ is a sentence or two that lets the audience know that a speaker has finished one point and is moving on to the next.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

________ is defined as a speaker's available means of persuading his or her audience.

A. Propaganda B. Rhetoric C. Co-cultural communication D. Communication metamorphosis

Communication & Mass Media