In order to fulfill the requirements of her new job, Jade must attend a seminar on desk-top publishing.  Through this seminar, she will learn _____________ information.

Answer the following statement(s) true (T) or false (F)

1. Copy in B2B advertising is usually more emotional than in consumer advertising. 2. In B2B advertising the customer is usually buying products with their company's money. 3. Business customers do not have wants and needs like traditional consumers. 4. One advantage of B2B advertising is you’re likely to get to work on a single ad, rather than a complete campaign. 5. In agricultural advertising, know that farmers are concerned with being up to date.

Role-playing, self-disclosing, and stating striking facts or statistics are all examples of how you establish your qualifications.

Answer the following statement true (T) or false (F)