Answer the following statement(s) true (T) or false (F)
1. Copy in B2B advertising is usually more emotional than in consumer advertising.
2. In B2B advertising the customer is usually buying products with their company's money.
3. Business customers do not have wants and needs like traditional consumers.
4. One advantage of B2B advertising is you’re likely to get to work on a single ad, rather than a complete campaign.
5. In agricultural advertising, know that farmers are concerned with being up to date.
1. False
2. True
3. False
4. False
5. True
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Any of a wide variety of human behaviors in which humans engage that also have the potential of forming communicative messages is referred to as
a. nonverbal communication b. communication c. nonverbal idiosyncrasy d. communication behavior e. nonverbal behavior
The ___________ theory asserts that first an event occurs, then you respond physiologically, and then you experience an emotion
Fill in the blank(s) with correct word.