A person, place, object, event, or concept about which the organization wishes to maintain data is called a(n):

Sometimes a rise of only 10% in consumer demand can cause as much as a 200% rise in business demand for products for the next period. This is an example of ________

A) inelastic demand B) direct purchasing C) fluctuating demand D) derived demand E) a straight rebuy

A retailer and a supplier both utilize relationship marketing. Which merchandise source do they best illustrate?

a. company-owned b. outside, new supplier c. opportunistic buying d. outside, regularly used supplier