Sometimes a rise of only 10% in consumer demand can cause as much as a 200% rise in business demand for products for the next period. This is an example of ________

Companies should continuously collect marketing intelligence data

Indicate whether the statement is true or false

Determining the average payoff for each alternative and choosing the one with the best payoff is the approach called:

A) maximax B) maximin C) Laplace D) minimax regret E) expected monetary value