In which of the following loans would a borrower most likely be required to purchase private mortgage insurance?

A. A conventional loan in which the borrower has less than 20% for the down payment.
B. A guaranteed loan secured by a qualified veteran.
C. An adjustable rate mortgage.
D. A conventional loan purchased by Fannie Mae.

Answer: A. A conventional loan in which the borrower has less than 20% for the down payment

Business

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Which of the following is one of the main reasons marketers use coupons heavily?

A) Coupon programs provide a competitive advantage. B) Coupons are an effective way to target price-sensitive households. C) The response rates for coupons are very high. D) Expense per redemption of coupon is very low.

Business

As a company seeks to establish a category membership designation, how does the company approach points-of-difference? What is done first?

What will be an ideal response?

Business