Marketing channels are the set of pathways a product or service follows after production, culminating in purchase and consumption by the final end user

To measure Cole's level of interest in the products offered at a particular website, the online metric that should be used is:

A) clickthroughs B) length of engagement C) impressions D) brand awareness

Which statement is most likely true about the communication-style model?

A) It is based on three important dimensions of human behavior. B) Emotion and dominance are the two primary dimensions. C) It is composed of four distinct quadrants. D) It is based on a highly accurate self-rating system. E) Successful salespeople tend to score high on dominance.