Sales and market share improvements slow down and eventually decrease no matter how much is spent on advertising and sales promotion. This phenomenon is called the _____.

Maxim Computer has a 10 percent of a $250 billion market. Maxim is the low-cost leader and realizes a 20% margin on sales, and marketing, sales, and administrative expenses equal 10% of sales. What are Maxim's sales revenues?

A) $250 billion B) $25 billion C) $5 billion D) $2.5 billion E) $500 million

Which of the following is NOT an element of the marketing mix?

A) place B) purchase C) product D) price E) promotion