The ultimate aim of customer relationship management is to ________
A) produce high customer equity
B) divide markets into distinct segments
C) evaluate customer lifetime value
D) turn "strangers" into "butterflies"
E) evaluate current sales share
A
Business
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In the brand resonance model of brand equity, the creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid. What are the six components of this pyramid?
What will be an ideal response?
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Prejudice:
A) Is something that not everyone harbors in some way or another B) Rarely results in discrimination at work C) Is a judgment or opinion toward an individual based on perception D) Is a form of culture
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