A key purpose of the introduction is to gain _________ attention for your speech

Fill in the blank(s) with the appropriate word(s).

Answer: favorable

Communication & Mass Media

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Using logical appeals in persuasive speaking __________

a) is tricky because most people do not think logically b) generally leads to more permanent commitment to your position and resistance to counterarguments c) is not as important as arguing from emotional appeals because emotional appeals are more immediate and relevant d) is only useful if the audience is well-educated and predisposed to accept your position

Communication & Mass Media

Regarding visuals, which of the following is most true?

a. They need not be expensive or of the highest production value b. Brands always need their own visuals for their social media sites c. Visuals are not "standalone" messages in their own right d. One should strive to post the same content to all social media sites

Communication & Mass Media