Using logical appeals in persuasive speaking __________

a) is tricky because most people do not think logically
b) generally leads to more permanent commitment to your position and resistance to counterarguments
c) is not as important as arguing from emotional appeals because emotional appeals are more immediate and relevant
d) is only useful if the audience is well-educated and predisposed to accept your position

Answer: b

Communication & Mass Media

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What is true about movies by 1969?

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Which of the following characteristics is associated with extemporaneous speaking?

A) written out word for word B) delivered with little preparation C) delivered from outlined notes to encourage a conversational quality D) read from a script and difficult to sustain eye contact E) creates problems for the speaker if he or she forgets a line

Communication & Mass Media