Gross profit is calculated as ________
A) sales revenue less sales discounts and allowances
B) sales revenue less operating expenses
C) net sales revenue less sales discounts
D) net sales revenue less cost of goods sold
D
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________ may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment
A) Market intelligence B) Competitive intelligence C) A marketing information system D) A decision support system
In addition to demographic information, some auditing services
A) develop advertising and PR campaigns for clients. B) sell media time and space. C) provide behavioral and psychographic data. D) conduct corporate intelligence investigations. E) provide purchase incentives to consumers.