________ may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment
A) Market intelligence
B) Competitive intelligence
C) A marketing information system
D) A decision support system
B
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In which of the following ways do modern information systems contribute most directly to the creation of a high-performance work system?
A. by encouraging employees to strive for objectives that support the organization's goals B. by determining the details of the organization's necessary activities C. by enabling organizations to give many employees access to information D. by grouping people into useful divisions and departments E. by selecting people who can perform their jobs well
Career fairs are a popular recruiting strategy for colleges and universities. Career fairs
a. enable companies to be very selective about which applicants they will talk with at a given time. b. assure participants that they will all get an interview. c. provide an opportunity for a company to share information about their job openings with a large number of applicants in one place at the same time. d. open the door for students from any major to apply for any job