What type of skill is needed to understand foreign markets, cultural differences, and motives of foreign rivals?
A) Technology
B) Strategic management
C) Decision making
D) Conceptual
E) Global management
Answer: E
Explanation: E) Tomorrow's managers must equip themselves with the special tools, techniques, and skills needed to compete in a global environment–in other words, they need global management skills. They will need to understand foreign markets, cultural differences, and the motives and practices of foreign rivals. They also need to understand how to collaborate with others around the world on a real-time basis.
You might also like to view...
The cognitive message strategy approach that is most likely to require substantiation of claims to prevent potential lawsuits made would be:
A) hyperbole B) preemptive C) unique selling proposition D) comparative
Viral marketing is a phenomenon that facilitates and encourages the spread of a marketing message
Indicate whether the statement is true or false