As part of your self-concept, self-_____ describes how you evaluate yourself overall.
Fill in the blank(s) with the appropriate word(s).
Answer: esteem
Communication & Mass Media
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Cassie's mom asked her if she thought her boyfriend was cheating on her. Cassie replied that Nathan would never cheat on her and her mother should mind her own business. Cassie's inability to suspect Nathan of cheating demonstrates the concept of _____
a. truth bias b. proximity c. circumscribing d. equity theory
Communication & Mass Media
Ads for products that are in the "affective" model should:
a. Have long copy b. Have dramatic visuals c. Contain a coupon d. Demonstrate the product in use
Communication & Mass Media