________ is a process whereby an experienced organizational member provides advice and guidance to a less-experienced member

Which of the following is a personal characteristic that influences an individual's buying decisions?

a. Lifestyle b. Culture c. Motivation d. Learning

Staples is a giant retailer that concentrates on selling office supplies. Staples is an example of a(n) ________

A) ambush marketer B) supercenter C) megamarketer D) category killer E) guerilla marketer