Which of the following is a personal characteristic that influences an individual's buying decisions?
a. Lifestyle
b. Culture
c. Motivation
d. Learning
ANSWER: a
A person's buying decisions are also influenced by personal characteristics that are unique to each individual, such as gender, age, and life cycle stage, and personality, self-concept, and lifestyle. Individual characteristics are generally stable over the course of one's life.
Business
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Effective interviewers spend about 75% of their time listening to the candidate
Indicate whether the statement is true or false.
Business
An obligation to purchase a specific amount of currency at a specific exchange rate at a future point in time is called a:
a. call option b. spot contract c. put option d. forward contract e. both B and D
Business