A broker wants to charge her clients a flat fee for her commission, so that no matter what price a home sells for, the broker will receive the same amount of compensation. Which of the following must occur before the broker can make such arrangements?
A. Special permission must be granted by the state legislature.
B. There must be a history of such a compensation plan in the area
C. The clients must be given a choice between a percentage commision plan and the broker's proposed plan.
D. Clients must agree to the arrangement
Answer: D. Clients must agree to the arrangement
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In the 1970s, international marketers framed the approach toward market segmentation as _____.
A. global integration versus one-to-one marketing B. standardization versus adaptation C. adaptation versus one-to-one marketing D. global integration versus local responsiveness E. standardization versus local responsiveness
All of the following are specific objectives a marketing manager might give an advertising manager except
A. position the firm's brand or marketing mix by informing and persuading target customers or intermediaries about its benefits. B. introduce existing products to nonspecific target markets. C. obtain desirable outlets and tell customers where they can buy a product. D. maintain relationships with satisfied customers and encourage more purchases. E. get immediate buying action.