In the 1970s, international marketers framed the approach toward market segmentation as _____.
A. global integration versus one-to-one marketing
B. standardization versus adaptation
C. adaptation versus one-to-one marketing
D. global integration versus local responsiveness
E. standardization versus local responsiveness
Ans: B. standardization versus adaptation
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Generally, the organization checks references:
A. only if it believes the information provided by the applicant is "suspect." B. immediately after the applicant submits a resume. C. after it has determined that the applicant is a finalist for the job. D. because it is a legal requirement under EEO laws.
Which of the following adjustments net income is NOT correct if you want to calculate cash flow from operating activities?
A) Add back depreciation B) Add increases in accounts payable C) Add increases in accounts receivable D) Deduct increases in inventory