PR practitioners have ethical responsibilities to conduct research in an unbiased manner
Indicate whether the statement is true or false
T
Communication & Mass Media
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What are the two steps in constructing the working main
points? What will be an ideal response?
Communication & Mass Media
The __________ theory suggests that people will evaluate the cost, benefit, or value related to making a change in a particular attitude, value, belief, or behavior to decide if it is worth it or not.
a. cognitive dissonance b. expectancy-outcome values c. elaboration likelihood d. audience response
Communication & Mass Media