The __________ theory suggests that people will evaluate the cost, benefit, or value related to making a change in a particular attitude, value, belief, or behavior to decide if it is worth it or not.
a. cognitive dissonance
b. expectancy-outcome values
c. elaboration likelihood
d. audience response
b
Communication & Mass Media
You might also like to view...
Responding to questions fairly and with an open mind can increase credibility
Indicate whether the statement is true or false
Communication & Mass Media
Gerda is really upset and she feels like throwing a temper tantrum, even though she's twenty years old. Disregarding the social inappropriateness of her behavior, Gerda beats a door and then kicks it while in a public area. In this instance, Gerda's behavior was motivated by which aspect of herself?
A) me B) I C) moral self D) cognitive self E) abstract self
Communication & Mass Media