In times of limited resources, communications objectives will likely be judged how?
a. if they lead to innovation and change
b. if they contribute to a business objective
c. if they expand audiences
d. if they are cost-efficient
b. if they contribute to a business objective
Communication & Mass Media
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According to Syd Field's diagram, the narrative structure of a movie can be broken down into
a. five acts. b. three acts, with ten to twenty "plot points." c. one act, with five scenes. d. prologue, act I, interlude, act II, epilogue.
Communication & Mass Media
Reasoning by comparing people, places, things, and events that are familiar to the audience to those that are unfamiliar to them is reasoning by __________.
A. analogy B. cause C. example D. testimony
Communication & Mass Media