Reasoning by comparing people, places, things, and events that are familiar to the audience to those that are unfamiliar to them is reasoning by __________.

Edward Bernays was one of the most influential public relations practitioners; he pioneered more "firsts" than any other PR practitioner of the 20th century

Indicate whether this statement is true or false.

When presented at memorial services, eulogies should express the pain of loss and offer comfort

Indicate whether the statement is true or false