To be successful, the humor in a humor appeal should be:
A) directed at the target audience of the ad
B) of a low level since humor that is too heavy tends to interfere with message recall
C) directed to the audience's value system
D) connected directly to the product's benefits
D
Business
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To determine customer lifetime value, a company needs to know all of the following EXCEPT which one?
A) customer average purchases per year B) costs to service the customer C) customer retention rate D) the company's discount rate E) customer perceived costs
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By 2008, about 20 percent of all unionized workers were entitled to some form of day care support for their children
Indicate whether the statement is true or false
Business