Which of the following is an informal group composed of employees seeking to achieve a common goal?

Which of the following is true of consumer markets?

a. They deal with products or services that are meant for personal use. b. They do not sell goods that are sold in business markets. c. They exceed business markets by size in most countries. d. They focus primarily on facilitating an organization's operations.

A brand mantra should be ________

A) original, ambiguous, and straightforward B) unique, complex, and inspirational C) communicative, simple, and inspirational D) competitive, sensitive, and simple E) unique, sensitive, and explanatory